Sports rights are fragmenting across broadcasters and streamers, creating both choice and confusion for fans.
Leagues are stitching together packages—some exclusive, some simulcast—to maximize reach and revenue. The result is tiered access: marquee events on broadcast, niche content behind subscriptions.
For viewers, the smart move is seasonal stacking—subscribe only during the leagues you watch, then rotate. For leagues, the challenge is discovery; highlights on free platforms help funnel audiences to live games. Over time, expect more flexible bundles and dynamic pricing as platforms compete on convenience as much as content.